{"title":"POKEFLAT®","description":"\u003ch2\u003eUltra-thin umbrella specialized in thinness\u003c\/h2\u003e\n\u003cp\u003e When folded, even the thickest part is only about 2.5cm, making it a specially designed folding umbrella. It also fits in your jacket pocket. Inspired by the structure of a folding fan, we achieved thinness by creating a structure that folds flat. The umbrella parts are designed in a flat oval shape. The ``Pokeflat'' series won the ``Nikkei Excellent Products and Services Award'' sponsored by Nihon Keizai Shimbun, out of 20,000 items published in Nikkei newspapers.\u003c\/p\u003e","products":[{"product_id":"sunshade_s350-0773","title":"POKEFLAT sunshade 50cm fold","description":"Speaking of Waterfront, Pokeflat now has over 99% UV protection and over 99% light blocking rate.\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003eIt's a flat pocket flat that won't get in the way even if you put it in your bag, and it also has a high heat shielding rate using fabric that has over 99% UV protection and a light blocking rate of over 99%. A folding umbrella that can be used safely on both sunny and rainy days.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e diameter:\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eApproximately 89cm\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e full length:\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eApproximately 50cm\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e Main bone:\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e50cm\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e weight:\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eApproximately 200g\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e When stored:\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eH22.5cm x W6cm x D3.3cm\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e *Colors may vary slightly due to differences in PC screens, etc. Please note","brand":"Waterfront Official Shop","offers":[{"title":"Silver hand fold white","offer_id":40488708931645,"sku":"S350-0773WH1-BA","price":1650.0,"currency_code":"JPY","in_stock":true},{"title":"Silver hand fold black","offer_id":40488708898877,"sku":"S350-0773BK1-B9","price":1650.0,"currency_code":"JPY","in_stock":true},{"title":"シルバー手元 _ ライトグレー","offer_id":42954971971645,"sku":"S350-0773GY1-B9","price":1650.0,"currency_code":"JPY","in_stock":true},{"title":"Light blue","offer_id":40488708997181,"sku":"S350-0773LB1-B8","price":1650.0,"currency_code":"JPY","in_stock":true},{"title":"シルバー手元 _ ミント","offer_id":42954972004413,"sku":"S350-0773MT1-B8","price":1650.0,"currency_code":"JPY","in_stock":true},{"title":"Silver handfold light pink","offer_id":40488708964413,"sku":"S350-0773LP1-BD","price":1650.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/8254\/6493\/files\/2026wf_S350-0773.jpg?v=1775440188"},{"product_id":"ciric_u355-0906","title":"POKEFLAT® 2.0 fold 55cm","description":"\u003cstyle data-mce-fragment=\"1\" type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"環境に配慮したサステナブル素材を使用。した新しい傘誕生\"}' data-sheets-userformat='{\"2\":769,\"3\":{\"1\":0},\"11\":4,\"12\":0}'\u003eEnvironmentally friendly Waterfront\u003cmeta charset=\"utf-8\"\u003e ®Using original fabric “CiRiC with RENU®”\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"環境に配慮した背持続可能なサステナブル素材を使用した新しい傘誕生\"}' data-sheets-userformat='{\"2\":769,\"3\":{\"1\":0},\"11\":4,\"12\":0}'\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\" data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"環境に配慮した背持続可能なサステナブル素材を使用した新しい傘誕生\"}' data-sheets-userformat='{\"2\":769,\"3\":{\"1\":0},\"11\":4,\"12\":0}'\u003eDurable water repellency that maintains its water repellency even after 70 washes, with the highest test standard of \"super water repellency grade 5\".\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"環境に配慮した背持続可能なサステナブル素材を使用した新しい傘誕生\"}' data-sheets-userformat='{\"2\":769,\"3\":{\"1\":0},\"11\":4,\"12\":0}'\u003eFurthermore, we have developed a material that has a UV protection rate of over 90% and can be used as an umbrella fabric.\u003cbr\u003e The thread is made of RENU®, a recycled polyester that recycles fibers, and is environmentally friendly.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e We also reviewed the bone structure and materials, achieving a significant weight reduction of approximately 20% compared to conventional products.\u003cbr data-mce-fragment=\"1\"\u003e A completely new pocket flat with a luxurious handle in addition to functionality.\u003cmeta charset=\"utf-8\"\u003e ® has been completed.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan data-mce-fragment=\"1\" data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"環境に配慮した背持続可能なサステナブル素材を使用した新しい傘誕生\"}' data-sheets-userformat='{\"2\":769,\"3\":{\"1\":0},\"11\":4,\"12\":0}'\u003eHow to open and close: Easy to open and close (opens and closes without popping)\u003cbr\u003e Diameter: approx. 99cm\u003cbr data-mce-fragment=\"1\"\u003e Total length: approx. 52cm\u003cbr data-mce-fragment=\"1\"\u003e Main rib: 55cm\u003cbr data-mce-fragment=\"1\"\u003e Weight: Approx. 145g (umbrella body only)\u003cbr data-mce-fragment=\"1\"\u003e When stored: H22.5cm x W2.5cm (direct)\u003cbr data-mce-fragment=\"1\"\u003e *Sizes are approximate.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e *Colors may vary slightly due to differences in PC screens, etc. Please note\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e","brand":"Waterfront Official Shop","offers":[{"title":"black","offer_id":40929167441981,"sku":"U355-0906BK1-B4","price":2200.0,"currency_code":"JPY","in_stock":true},{"title":"グレー","offer_id":42954971807805,"sku":"U355-0906GY1-B4","price":2200.0,"currency_code":"JPY","in_stock":true},{"title":"ベージュ","offer_id":42954971840573,"sku":"U355-0906BG1-B8","price":2200.0,"currency_code":"JPY","in_stock":true},{"title":"Dark navy","offer_id":40929167474749,"sku":"U355-0906DN1-BI","price":2200.0,"currency_code":"JPY","in_stock":true},{"title":"jay blue","offer_id":40929177370685,"sku":"U355-0906BL1-B3","price":2200.0,"currency_code":"JPY","in_stock":true},{"title":"ライトブルー","offer_id":42954971873341,"sku":"U355-0906LB1-B3","price":2200.0,"currency_code":"JPY","in_stock":true},{"title":"olive","offer_id":40929177403453,"sku":"U355-0906MC1-B1","price":2200.0,"currency_code":"JPY","in_stock":true},{"title":"レッド","offer_id":42954971906109,"sku":"U355-0906RD1-BE","price":2200.0,"currency_code":"JPY","in_stock":true},{"title":"terracotta","offer_id":40929167540285,"sku":"U355-0906BR1-BG","price":2200.0,"currency_code":"JPY","in_stock":true},{"title":"fresh pink","offer_id":40929167507517,"sku":"U355-0906PK1-B9","price":2200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/8254\/6493\/files\/2026wf_U355-0906_1.jpg?v=1775439930"},{"product_id":"pokeflat_u355-1144","title":"POKEFLAT® Fold 55cm","description":"\u003ch2\u003ePOKEFLAT®: an ultra-thin umbrella that you'll forget you're holding\u003c\/h2\u003e\n\u003cp\u003eThe patented special rib structure makes this umbrella incredibly thin. It's a folding umbrella that can be stored easily in any space.\u003c\/p\u003e\n\u003cp\u003e[Feature 1: Patented ribs] We have obtained a patent for our \"special rib structure that allows the bones to fit neatly into the grooves.\"\u003c\/p\u003e\n\u003cp\u003e[Feature 2: Thinness when folded] When stored, it is only 2.5 cm thin, so it can be stored in any space, even in the gaps in your bag or in the inside pocket of your suitcase.\u003c\/p\u003e\n\u003cp\u003e[Feature 3: Awards] This is Waterfront's flagship product, which won the Excellence Award out of 20,000 entries at the Nikkei Excellent Products and Services Awards sponsored by the Nihon Keizai Shimbun in 2004!\u003c\/p\u003e\n\u003cp\u003eFabric: 100% polyester\u003cbr\u003e Rib: 55cm\u003cbr\u003e Total length: about 52.5cm\u003cbr\u003e Diameter: Approx. 97cm\u003cbr\u003e When stored: approx. H24.0cm x W6.0cm x D2.5cm\u003cbr\u003e Weight: Approx. 174g\u003c\/p\u003e\n\u003cp\u003e*Sizes are approximate.\u003cbr\u003e *Colors may vary slightly depending on your PC screen.\u003cbr\u003e Please be aware of this.\u003c\/p\u003e","brand":"Waterfront Official Shop","offers":[{"title":"black","offer_id":41893552226365,"sku":"U355-1144BK1-B9","price":1650.0,"currency_code":"JPY","in_stock":false},{"title":"Brown","offer_id":41893552357437,"sku":"U355-1144BR1-B2","price":1650.0,"currency_code":"JPY","in_stock":true},{"title":"Dark navy","offer_id":41893552259133,"sku":"U355-1144DN1-B4","price":1650.0,"currency_code":"JPY","in_stock":true},{"title":"mint","offer_id":41893552324669,"sku":"U355-1144MT1-B8","price":1650.0,"currency_code":"JPY","in_stock":true},{"title":"lavender","offer_id":41893552422973,"sku":"U355-1144LV1-B7","price":1650.0,"currency_code":"JPY","in_stock":false},{"title":"orange","offer_id":41893552390205,"sku":"U355-1144OG1-B0","price":1650.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/8254\/6493\/files\/25_U355-1144_th.jpg?v=1738305523"},{"product_id":"pokeflat_u355-1291","title":"Pocket Flat Quick Fold 55cm","description":"\u003ch3\u003eThe ultra-thin Pokeflat® umbrella has evolved to its ultimate form. [An umbrella that is both thin and easy to fold]\u003cbr\u003e\n\n\u003c\/h3\u003e\n\u003cp\u003e Ultra-thin and lightweight construction, just 2.5cm thick and weighing 185g.\u003cbr\u003e Blocks up to 98% of UV rays and up to UPF 50+ \u003c\/p\u003e\n\u003cp\u003e\u003cvideo autoplay=\"autoplay\" muted=\"\" loop=\"loop\" playsinline=\"\" style=\"max-width: 100%; height: auto;\" controls=\"controls\"\u003e\n\u003csource type=\"video\/mp4\" src=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/e961e73f9058460eba5e3e53855354cb.mp4\"\u003e Your browser does not support our video.\n\u003c\/source\u003e\u003c\/video\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Amazingly thin at just 2.5cm and weighing just 185g\u003cbr\u003e Are you having trouble carrying an umbrella? This ultra-thin, pocket-sized umbrella won't take up much space in your bag every day. It's also lightweight and easy to use.\u003c\/p\u003e\n\u003cp\u003e Patented technology allows for quick and easy folding while remaining ultra-thin in just 2 seconds. The shape-memory PET film allows for smooth folding, making it easy for anyone to store. It can be easily stored even at ticket gates or entrances.\u003c\/p\u003e\n\u003cp\u003e Can be used on sunny days - Maximum UV protection rate of 98%, UPF 50+\u003cbr\u003e Designed to protect against sudden rain as well as strong UV rays, it's a watch you can carry with you with confidence even on sunny days.\u003c\/p\u003e\n\u003cp\u003e *Results vary depending on the color\u003c\/p\u003e\n\u003cp\u003e [About the PokeFlat series]\u003cbr\u003e Poke Flat is a best-selling product with a total sales of over 24 million units. In the past, it won the Nikkei Excellent Products and Services Award, sponsored by the Nihon Keizai Shimbun, out of 20,000 entries featured in the Nikkei newspaper. Furthermore, in 2024, its evolved version, Poke Flat 2.0, won the Good Design Award.\u003c\/p\u003e","brand":"Waterfront Official Shop","offers":[{"title":"ブラック","offer_id":42628342513725,"sku":"U355-1291BK1-B6","price":2970.0,"currency_code":"JPY","in_stock":true},{"title":"グレー","offer_id":42958758740029,"sku":"U355-1291GY1-B6","price":2970.0,"currency_code":"JPY","in_stock":true},{"title":"ダークネイビー","offer_id":42958758772797,"sku":"U355-1291DN1-B1","price":2970.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/8254\/6493\/files\/u355-1291_0.jpg?v=1759978365"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/8254\/6493\/collections\/icn_pokeflat.jpg?v=1743041447","url":"https:\/\/waterfront-umbrella.live\/en\/collections\/%e3%83%9d%e3%82%b1%e3%83%95%e3%83%a9%e3%83%83%e3%83%88.oembed","provider":"Waterfront Official Shop","version":"1.0","type":"link"}